Omnichannel eCommerce Platform
The Challenge
The chain operated 15 physical stores and had no digital presence of any kind when the pandemic forced a rethink of the business model within weeks. There was no ecommerce infrastructure, the point-of-sale system was independent from inventory management, and the internal team had no experience in digital platform development. The pressure was urgent: every week without an online channel meant directly lost sales.
The Solution
BeeWorks deployed a team of 6 to design and implement an ecommerce platform built on React and Node.js, integrated with the existing point-of-sale system and inventory module through APIs. Azure with auto-scaling was adopted to absorb demand peaks without over-provisioning the base infrastructure. The strategy was MVP first: in 4 months the online store launched with the full catalog, cart, payment, and home delivery. In subsequent months, in-store pickup and marketplace selling were added.
Results
The online channel went from non-existent to representing 30% of the chain's total revenue in its first full year of operation. Digital sales growth was 150% year over year once the channel was established. The inventory integration eliminated overselling of out-of-stock products and allowed the three highest-volume stores to act as order fulfillment hubs, reducing average dispatch times.
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